Confessions of a Failed Merchant

About this book

At the thresholds of truth.. what lies behind the glitter of business. Have you ever asked yourself why our grand dreams collapse when they touch the ground of reality? We live in an age worshipping "quick success," where shelves overflow with books telling you how to get rich in steps, deliberately ignoring those cruel moments preceding the fall, the tears shed behind closed offices, and the merciless debts. This book is no guide to success, but a "survival map" drawn with the ink of real disappointments. Here we open the black boxes of commercial journeys begun with passion and ended in bitterness; from the engineer who thought a "sweet tooth" in cooking sufficed to run a restaurant, to the pharmacist chasing the dream of organic cleaners to crash into paperwork bureaucracy, reaching that lady who sold her gold to buy her dream, only to have it stolen from her by the closest of people. "Confessions of a Failed Merchant" is a human journey into the psychology of the Egyptian and Arab market, presenting stories of flesh and blood whose owners did not hide behind the mask of idealism.