Publisher · Fusha Publishing and Distribution
The Lost Treasure
Edition details
- ISBN
- 9782115610954
- Binding
- Paperback
- Book language
- Arabic
- Pages
- 246
- Publication date
- 2025-11-07
About this book
Dr. Farid Shawky identifies tourism as a lost treasure within the Egyptian economy and develops a proposal for using it more effectively. The book considers planning, investment, services, promotion, heritage, and coordination as parts of an integrated development strategy. Its purpose is to move beyond isolated initiatives and show how a sustained tourism policy could contribute to employment, revenue, and national economic resilience.
